Monday, August 29, 2005

Reply from Ken Evoy

The follow-up to my query was replied by Dr. Ken Evoy (the founder and owner of SiteSell and SBI!) himself as follows:

Post subject: Borneo... land of Web potential

Richard,

You're fine.

I wrote a bit back about a front desk clerk who should be doing a site about Puglia (a southern area of Italy). He knows it and loves it. And even though it's about a third of the demand of Anguilla, supply is also much lower.

Start now. You will become THE word about Borneo. Read MYCPS! to help you with VPP, voice and spin (positioning). Only you can decide that and ultmately, it's what determines who your ongoing audience will be.

Sometimes, I regret introducing the concept of keyword demand and supply. Folks still take it way too literally. But at least you recognized that possibility and asked here at the forums, which is ultimately how things should work if you're not sure.

Great answers, Larry!

All the best,
Ken

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