Online Videos Vs Content
One of the biggest mistakes that is still currently being made on the Net today...
Webmasters are more obsessed with graphics, audios, videos, and other gizmos, instead of crafting effective content.
This has been mentioned many times, by many Internet experts, many years ago.
But many do not heed this advise because it is simply too time consuming and difficult to write compelling eye-ball-riveting copy.
Just record an audio or video and post it on your site is much more easier and less work.
I'm sure you can see the trend starting last year, and more visibly so this year.
A lot of "gurus" have also been touting about the so-called advent of online videos replacing content on web sites, and sell you some software to easily make videos for your web site.
I must admit that videos do have some advantages over words in some instances - your site is a video making or related, or you or your business is already well established and you can attract hundreds of surfers to a web conference call or download your talk/presentation.
But...
If your site is a sales-oriented one and you are just an average netrepreneur, I can't really see how videos can have more advantage or be more effective than words in selling.
Firstly, you'll definitely lose out in the SEO (i.e., Search Engine Optimization) war.
Secondly, although it is much faster to take a video of yourself talking about Internet Marketing than writing an ebook on the same subject, how many people do you think prefer to take the time to wait for your video presentation to be downloaded on the screen, even if it's free? It's already difficult enough to get people to download your ebook.
Thirdly, The Internet is after all an information medium. People search for information - the free and fast ones. And words are still very much faster than videos on the web (especially in most parts of the world). Simplicity rules!
If people want to watch TV, they just switch it on.
At best, videos are complementary tools to your web site (i.e., to complement your words/content, not even to sell/presell your product/service).
Still doubtful over what I'd said? Try this experiment - go to a prevous posting at my SiteSell eBusiness Philosophy blog.
Good luck.
Webmasters are more obsessed with graphics, audios, videos, and other gizmos, instead of crafting effective content.
This has been mentioned many times, by many Internet experts, many years ago.
But many do not heed this advise because it is simply too time consuming and difficult to write compelling eye-ball-riveting copy.
Just record an audio or video and post it on your site is much more easier and less work.
I'm sure you can see the trend starting last year, and more visibly so this year.
A lot of "gurus" have also been touting about the so-called advent of online videos replacing content on web sites, and sell you some software to easily make videos for your web site.
I must admit that videos do have some advantages over words in some instances - your site is a video making or related, or you or your business is already well established and you can attract hundreds of surfers to a web conference call or download your talk/presentation.
But...
If your site is a sales-oriented one and you are just an average netrepreneur, I can't really see how videos can have more advantage or be more effective than words in selling.
Firstly, you'll definitely lose out in the SEO (i.e., Search Engine Optimization) war.
Secondly, although it is much faster to take a video of yourself talking about Internet Marketing than writing an ebook on the same subject, how many people do you think prefer to take the time to wait for your video presentation to be downloaded on the screen, even if it's free? It's already difficult enough to get people to download your ebook.
Thirdly, The Internet is after all an information medium. People search for information - the free and fast ones. And words are still very much faster than videos on the web (especially in most parts of the world). Simplicity rules!
If people want to watch TV, they just switch it on.
At best, videos are complementary tools to your web site (i.e., to complement your words/content, not even to sell/presell your product/service).
Still doubtful over what I'd said? Try this experiment - go to a prevous posting at my SiteSell eBusiness Philosophy blog.
Good luck.
posted by e-borneo.com @ 5:19 pm
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