Friday, April 28, 2006

Second Tier Search Engines and Directories - to add URL or not to add


Most "gurus" normally tell us that submitting your web site to the big 3 (Google, Yahoo!, and MSN) as maybe Dmoz is sufficient, since a lot of other search engines utilise the Big 3's search results.

The reason behind this is that most second tier Search Engines and Directories bring in too few visitors to your site to warrant submission as it is simply too time-consuming to hand-submit.

In any case, more than 80% of web surfers worldwide is said to use the Big 3 to perform searches for information, and thus, making it irrelevant to pay too much attention to the second tier Search Engines and Directories.

As for auto submission services..., based on my personal experience, it is advisable to submit your site manually the first time round, even if you have money to burn. But then, it may be better to use that money to advertise using Pay Per Click (PPC) marketing, which is likely to be more effective. And there are just too many crap services out there that use out-of-date auto submission software to submit your site - and may get your site banned by the Search Engines.

Nevertheless, the main reason for submission to the second tier Search Engines and Directories is purely for Search Engine Optimization (SEO) purposes - getting more links to your site will improve your search engine placement result (SERP) rankings with the big 3.

Of course, your site will get more kudos if you submit and get accepted at second tier Search Engines and Directories that is similar to the theme of your site (i.e., a travel site should submit to as many travel-related directories as possible) or often referred to as Niche Directories.

Does it work?

Of course it does.

And you'll get a lot of free targetted visitors (particularly, from the Big 3) to your site.

That was what I have been doing the last two weeks - adding/submitting my SBI! site to second tier Search Engines and Directories.

Not many "gurus" are promoting this simple technique because..., I believe it is simply too tedious and boring to "light up" the imagination of most netrepreneurs.

Anyway, the "gurus" just want to sell you something, not tell you about the hard work needed.

They will tell you how to submit to thousands of Search Engines with a click of a button..., if you buy their software.

They will tell you they will hand submit your site to 100+ Search Engines and Directories..., if you pay them.

They will tell you they can guarantee top 3 ranking for your site at Google..., if you pay them even more

Or the worst of the lot...,

They will tell you to forget about SEO if you buy their software that can trick the Search Engines to rank your site highly.

If you believe them, then, you'll believe anything.

You will believe that your ranking declines because Google changes its search algorithm - blame it on the Google Dance?

The question is..., who do you trust?

The "gurus" or your own hard work and perspiration?

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