Tuesday, April 11, 2006

SiteSell Supply Beta Launched


SiteSell recently introduced another excellent add-on to its already fantastic Site Build It! modules. Aptly named SiteSell Supply (currently in Beta format for SBIers to test and comment), this is a tool to truly reveal true competition and locate profitable keywords/keyphrases.

If you have been building your online business for some time now, then, you would know the importance of finding the "Supply" and "Demand" in order to build a profitable web business. If you are new, you may not fully understand what I'm about to share with you..., but I'll try.

Many years ago, Sitesell was the first company to introduce the concept of niche research through "Demand" (i.e., Search Volume) and "Supply" (i.e., competitive Web pages), which has today becomes the cornerstone of the so-called Niche Marketing. If your keyword has high "Demand" and low "Supply", then it is a good "theme" to build your site on, or optimize for the Search Engines.

In fact, there are so many keyword research tools/software out there today that basically do this for you..., all based its foundation on SiteSell's 20th Century concept.

Side Note: If you are thinking of starting a niche site or venturing into niche marketing, then, SiteSell is the MOTHER of all niche businesses/marketings. The only distinctive difference between SiteSell and the rest is it comes in a 3-in-1 package (e.g., how to find a profitable niche, how to build a niche site that sells, and how to monetize from your niche) in the form of Site Build It!

What actually is SiteSell Supply?

It is basically's own "Supply" data (i.e., the number of web sites that appears in the Search Engine Results for a particular keyword).

Results from Google has been the standard "Supply" for many keyword research tools. However, Google Supply numbers currently include countless spammy pages - estimated about 90% of pages are pure junk, created by scammers and spammers to make money from Google. Hence, these sites are NOT competition.

In addition, most pages will likely "contain" the keyword but are not really "about" it. Those pages are not competition, either.

So, SiteSell Supply literally provides you with a number that gives you a quick, accurate fix on how high real competition is for each of your keywords.

Testing SiteSell Supply, I easily found that some of my low profitability keywords may have a greater niche than I previously thought (when using Google Supply). It opens up all sort of possibilities for me to target certain keywords in a way that will bring more traffic and sales to my site. It also provides me with info about how many sites are advertising for a particular keyword as well as who they are.

In nutshell, SiteSell Supply gives you not only the "SiteSell General Supply" on top of Google's own supply, it also shows you "SiteSell Advertising Supply" to the actual advertisers in "Advertising URLs" so that you can get a complete and accurate picture of true competition.

I have used so many keyword research tools/software in the past, but I have to say that SiteSell Supply is something revolutionary for keyword research. I think very soon, you will find some tools on the Web that will based its foundation on SiteSell Supply (and sells for more than what the complete SBI! is worth).

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