Building an Opt-In List the SBI! Way
SBI! allows you to build an Opt-In mailing list with ease.
As most of us know that the "Money Is In The List", building an active mailing list can be one of the most effective marketing strategies for your online business.
But it also requires a lot of time and in most instances, money.
My non-SBI! site used to have a thriving list using a free CGI script installed on my own server. But it was very tedious especially in deleting inactive or bounced email subscriptions.
Then, there is the awful need to deal with spammers and those who accused us of spamming them.
Later, as the email spam filtering system of most email providers improved, we were often branded as spammers and were constantly investigated by the likes of Yahoo! and MSN.
That is why we decided to discontinue our Newsletter even though our list was up to 5,000 subscribers at one stage.
One of the main reasons for me to activate an SBI! site is because I wanted to rebuild my list and restart a related newsletter.
SBI! includes a module that provides an integrated built-in mailing list program cum autoresponders to capture leads and manage subscribers as well as publish a professional looking newsletter (or e-Zine as they liked to call it).
Setting up a subscription form is also simple..., without the need to know any HTML or CGI.
The MailOut Manager in Site Central (i.e., Site Build It! BusinessCenter module) is the place where you can set up your Opt-in E-zine for your site.
As most of us know that the "Money Is In The List", building an active mailing list can be one of the most effective marketing strategies for your online business.
But it also requires a lot of time and in most instances, money.
My non-SBI! site used to have a thriving list using a free CGI script installed on my own server. But it was very tedious especially in deleting inactive or bounced email subscriptions.
Then, there is the awful need to deal with spammers and those who accused us of spamming them.
Later, as the email spam filtering system of most email providers improved, we were often branded as spammers and were constantly investigated by the likes of Yahoo! and MSN.
That is why we decided to discontinue our Newsletter even though our list was up to 5,000 subscribers at one stage.
One of the main reasons for me to activate an SBI! site is because I wanted to rebuild my list and restart a related newsletter.
SBI! includes a module that provides an integrated built-in mailing list program cum autoresponders to capture leads and manage subscribers as well as publish a professional looking newsletter (or e-Zine as they liked to call it).
Setting up a subscription form is also simple..., without the need to know any HTML or CGI.
The MailOut Manager in Site Central (i.e., Site Build It! BusinessCenter module) is the place where you can set up your Opt-in E-zine for your site.
Side Note: At first, I got confused between the MailOut Manager and Form Build It!, a related module where you can build any kind of form you like from contact to survey to e-courses. But that's another story which I will relate my experience in another post.
Back to the MailOut Manager...,
Site Build It!'s MailOut functions allow you to create different e-Zines and sent to different lists (if you want to). However, each E-mail Address List can receive one, and only one, e-zine.
You'll also be able to easily integrate subscription forms into the pages created by your HTML editor (e.g., in either your SBI! or non-SBI! sites).
But, you must first set up your e-zine in the MailOut Manager, before you can access the HTML code.
It will also automatically generates a default Thank You Page for your subscribers as well as a Confirmation Email.
Now..., that's where the problem lies for me.
Site Build It!'s MailOut functions allow you to create different e-Zines and sent to different lists (if you want to). However, each E-mail Address List can receive one, and only one, e-zine.
You'll also be able to easily integrate subscription forms into the pages created by your HTML editor (e.g., in either your SBI! or non-SBI! sites).
But, you must first set up your e-zine in the MailOut Manager, before you can access the HTML code.
It will also automatically generates a default Thank You Page for your subscribers as well as a Confirmation Email.
Now..., that's where the problem lies for me.
I'll share with you more in my next posting.
posted by e-borneo.com @ 6:20 pm
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