Monday, September 12, 2005

Borneo-Tropical-Island.com is registered

Finally registered a domain name via SBI!

After thinking long and hard, I decided on the domain name:

borneo-tropical-vacation.com

The main purpose of this site is to augment and funnel visitors to my existing non-SBI travel site, e-borneo.com, which was getting too complex over the years (online since 1999).

The name "Borneo" has to be in the domain as it is the Site Concept (my actual site concept was Borneo Travel or Borneo Vacation - Borneo is simply too broad as a site concept as it could mean the island itself or a computer program similar to Java).

Fittingly, "Tropical Vacation", which has a large profitability (i.e., more demand than supply), is the Valuable PREselling Proposition (VPP).

As stated in the SBI! Action Guide, your perfect domain name should include your site concept as well as the VPP, which is basically the angle of approach or unique positioning for the site (or may also be the specific and high value information the site delivers).

In my case, my domain name will immediately tells the audience that it's all about information on a Tropical Vacation, and in Borneo (i.e., Site Concept).

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