On Page Elements Why Google Ban Your Site
People often complain in search engine marketing forums that their websites have been expelled from Google and they do not have any idea why their website is not present in Google. Here are some advices from search engine expert that a seo web desgin site will not apply.
Check search results of Google. Just View the Google toolbar. You can put a web address in the form of Google search and push the search button. If no information is available for the given URL, it shows that the URL does not exist in the database of Google. If you watch a new web site, you will definitely find the signal as the web site has not been indexed.
looking Google Toolbar is yet other manner of discover if the web site has been banned.
The moment the Google Toolbar is installed, just visit your website. If you meet the Google Toolbar color is gray, which indicats that site have been clocked by Google.
What can make your web site to get blocked?
There are both onpage ranking factors and offpage ranking factors that can lead Google to ban your site.
Hidden Text
Hidden Texts are those which the users cannot see while visiting your webpage. This is often adopted by the webmasters since they can add keywords in the entire webpage without it interfering with what the visitors actually see.
Alt image tag spamming
This is yet another method to stuff keywords in the website, allowing the search engines to check the keywords, but preventing the visitors to notice any difference within the website.
Meta Tag Stuffing
There is no necessity of using thousands of same exact keywords into the Meta tags. Google search engine does not use Meta Tags for ranking web sites. This can result Google search egine to penalize you. So it is best to stay away from them.
Title Tag Stuffing
In the title tag, just use the keyword for once since if you overdo the keyword, the site may be banned from the search engines.
Labels: Search Engine Marketing, Search Engine Optimization
Start reaping the benefit of natural SEO traffic on your site
To read an updated version check out SEO Stomping Search Engines
In this article I am going to show you how to use free research to select a site niche and create a powerful community that your members will love you for and visit over and over again. Using this exact method I now have many sites that do this every day, and multiple sites that receive over 100,000 UNIQUES every single month all from search engine traffic.
For a 180 page free ebook that holds nothing and tells you how to build your own massive traffic pulling empire please see my resource box at the bottom of this lesson for your free guide. (Its Called the VRE Handbook) So how did I take a site from 0-450 visitors per day (on the weekend mind you, much slower) and earning over $5 per day in adsense alone AND on the first page of msn for its main keywords in less then 3 weeks.
The first step that I take when looking at building a new site is the keyword research, and topic research. There are many ways you can go about doing this. Using either the digial point forum free keyword tool, or alternatively you could use the yahoo keyword tool also.
Once there, start running your list ideas through the keyword tool and look for something which has a decent traffic count in overture. (I choose overture as an example because it is widely recognized). I usually target niches with 80,000 upward searches per month for the main keyword. This way you are bound to be able to drive some good traffic to your site.
The recent site I picked had 1,000,000 searches per month.
Then I would plug in some of the top sites into SeoElite or your favorite SEO tool and find out how much seo the main sites are doing and how hard or easy it is going to be to beat them.
Next thing I do is research affiliate products and check out some other sites on the topic to see adsense ads available for that keyword. And put in a keyword, it will show you the ads being displayed for that keyword.
Now that we have the basics to one site, presuming you have a nice traffic count. Some profitable affiliate programs and adsense is showing for those keywords. We are ready to rock and roll.
Next thing to do is obviously register your domain and set up your hosting. I personally use HostGator for my domain hosting needs, they are great.
I would then go over to elance and post a project on 30 articles for my topic (I supply the keyword list), usually between 400-500 words of decent quality. You can expect to pay between $3 and $5 per article. Once you find a good copywriter stick with them it will make your life much easier.
Alternative you could also use Rentacoder for outsourcing.
Next thing on the agenda would be to set up the actual site. I will usually do this whilst waiting for my articles to arrive.
I use either Wordpress or plain old html for all my content sites, but sometimes use dreamweaver if I want something a little more powerful. Just depends on your needs and what you have at hand.
For site templates I use free ones from www.oswd.org and customize them to what I need.
I usually build my own simple graphics in Photoshop. But I am now looking at some warriors to see if I can get headers done for my sites (ps if you are a graphic designer and are interested in work. PM me) Once you get your articles back. Start adding them into your site. Each article on an individual page.
Be sure to take note of the most important parts of on-page optimization.
Example when you are adding in your articles. I use main keywords for that article in the file name. (Though this is not so important).
Then also develop an individual page title for each article around the article keyword. Include a title inside the page using H1 tags (tip for young players. Use css coding to make your h1 tags look much prettier and not so out there)
Also add in any adsense or affiliate adverts you need to, into your content.
When adding adsense, the best place to put it is high on your website above "the fold" or above the middle of the page. So a Banner ad up the very top.
Then a large rectangle further down he page. Seems to do best
And then follow basic common sense with your keyword density. Usually the articles are fine; they contain just the right balance in keyword density. Also when linking your article into the site. Link using the main keywords of the article (providing it makes sense). This will help with building your internal linking popularity.
So by now we should have the basics of our site set up. This is where we would move onto our off-page optimization.
Off-Page Optimization
From the second step you should know exactly what your opponent is doing in terms of off page optimization, and this is like giving you an insider’s look into their marketing.
Write an article on your topic to kick start things. If you are not a writer, then grab a few articles your copywriter wrote for you, and mix them together so they flow, make sense and provide something of interest.
Submit the article using your preferred method. This could be Isnare, Article Marketer, article announcer and article submitter pro.
Be sure that when you build your article to include your URL in the author’s bio and where you can, turn it into a link with the anchor text being the main keyword of your site.
You should also determine what the main keywords for your site will be, that we will target. SEO wise you probably shouldn’t target more then 4 - 6 keywords for your main page. Remember, every page has its own chance of ranking well in the search engines.
So I would break my keywords down into 2 main keywords and 2 sub keywords.
Example for dog training would be
2 main
Dog training
Dog obedience training
2 sub
Puppy training
Dog toilet training
By submitting articles you will already be starting to build some back links into your site and probably be getting your site crawled already.
The next step would be to start a linking campaign. There are many ways to do this; some people don’t even do it. Some people don’t like it some do. There’s only one small thing I have to say on it. IT WORKS
If you wish to start a reciprocal linking strategy. Then I personally use http://www.linkmetro.com (Brad Callen's) for all my linking purposes. There are others around but I have found this to be one of the easiest. Plus you get a free reciprocal directory script, which is a bonus if you don’t have one or have never done it before.
Depending on how big your niche is, you can also purchase advertising space (aka text links) from sites to help.
I have used both before and both seem to offer a pretty good service.
Super-Tip
When buying links, be sure to run the site that you decide to go with, through seoelite or some other back link analysis tool. I have found some sites out there that are cheating the system in a big way. You would probably want to go with the site that has the most links from individual IP's and has a more solid foundation.
If you are into tracking your sites rankings. Then http://www.digitalpoint.com also offers a free serp tracker. However I use Web Position Gold 3 for the purpose of finding where I rank.
And I think that about wraps up how I start and launch my sites.
I repeat the steps in off-page optimization as many times I need to get the rankings I desire.
Remember a number 1 position is not always best. You can get a page 1 result for a keyword, and then move onto the next keyword. This way you are diversifying your traffic, and not wasting un needed energy for the ego of being number 1.
Your business will thrive for it. Worry about the number 1 position only if it is needed for your purpose.
I hope this has helped some.
Please remember, you don’t need to run out and buy the software I mention in here. It is stuff I have accumulated over the last 2 years that greatly help my productivity. There are a few pieces I would consider a must. (SeoElite, Some form of website building software there are free ones,)
But if you are on a budget, don’t rush out, start of small and re-invest your profits later.
Using the exact above system is how I took just 1 of my sites to over 400 visits per day (all search engine) and over $5 per day just in adsense and in only 3 weeks.
Labels: Search Engine Optimization
Freeware SEO Resources
Below is an excellent resource article that offers an array of freeware Search Engine Optimization tools or softwares for webmasters:
Freeware SEO Tools for the DIY Webmaster - Part 1
By Mel Strocen (c) 2007
One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster's job a little easier. If you've been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory.
The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will líst keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.
Keyword Tools1.
Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/ 98/ 2000/ NT/ XP.
2.
Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique "Perspectivity rating" technology also allows you to find which keyphrases were not used. For Windows Windows 95/ 98/ Me/ NT/ 2000/ XP/ 2003.
3.
PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.
Continue Reading at: Freeware SEO Tools for the DIY Webmaster - Part 1
Labels: Freeware, Search Engine Optimization
MSN and Ask follow Google and Yahoo! in New Sitemaps Developments
Sitemaps was started by
Google, adopted by
Yahoo! (after their false start with a text "Site Feed"), and
MSN Windows Live (previously known as MSN Search) and
Ask.com have recently announced that they are now on board with the
Sitemaps XML protocol. You only need to add the required line of code to all robots.txt files.
Ask.com, usually the slowest to index web sites, now has a submission protocol, where they can know about it when you submit your file. Basically, you won't have to wait around for them to discover you anymore.
MSN will actually only introduce their Sitemaps XML protocol before end of year (so they said), but they are already doing a pretty good job of indexing web sites without it.
Now, for the robots.txt files, If you're geeky, you may have not much of a problem -- but if you are not really sure you know what to do (or how to add the correct codes), you could cause yourself more grief than good.
Thank goodness, I don't have to worry about that techie part as
Site Build It! takes care of this - at least for
my SBI! site.
Furthermore, things are going to change at SBI! (according to Ken Evoy) to take maximal advantage of Sitemaps now that we know how Windows Live and Ask.com are going to participate. For example, take one of SBI! auto submission tool, "
Priority Submit"...
Let's say one of my pages gets dropped, the
Search Engine HQ (one of the module in SBI!) will let me know, of course, but now the help will suggest that I improve the page, update it, etc., so that the engines will see it's been modified.
Then, when I submit the page (by clicking "Priority Submit)", SBI! will increase the importance of that page slightly in your Sitemaps file to increase the chances of getting it re-indexed.
As the Web changes, so, too does SBI!. Their goal is seemingly always to keep the techie stuff in the background so I can simply focus on doing business.
I can't say the same about my
my non-SBI! site, which was developed in the 1990s using Web 1.0. That's why I'm spending a little bit more time there to change all the techie stuff to make it more up-to-date with today's web technology environment.
Suffice to say..., it will take me I guess 5 times more work than for
my SBI! site.
Labels: Ask, Google, MSN, Search Engine Optimization, Yahoo
Google ranking algorithm - 10 most influential factors
Have been rather busy the past month that my ebusiness endeavour was put on hold, including this blog. Besides my day-job commitments, my uncle and aunty from Seattle, and their family were in Sabah for a 10-day holiday. I'd to play host and talk politics with my uncle who is a Republican die-hard.
Anyway, here's a recent report by
SEOmoz, which revealed a comprehensive list of the most influential factors in the
Google ranking algorithm. The list was created from a survey of 37 leaders in the world of organic
search engine optimization.
As an eye-opener, the following is the Top 10 Positive Factors:
1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site's Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site
I'm sure you will find the article interesting.
For full details, continue reading at:
Search Engine Ranking FactorsLabels: Google, Search Engine Optimization
