5 Ways To Convert More Visitors Into Sales
Though you may get countless visitors per day, if you can't convert them into successful purchases, your hard work will be useless. Here are five techniques you can choose to implement to dramatically ,ultiply your web conversion rate.
1. Scorchingly interesting headlines. Internet users have become impatient in this day and age. It's very easy for them to visit another web page every time they meet something despisable in your own web page. The secret lies in winning their attention fast. Such can be achieved with cleverly-written headlines. Headlines, you see, are the first things that your prospects will be greeted with when they firsr arrive at your page. If they'll like what they'll see, they'll hang around. If not, they'll abandon your page just as quickly as they came.
2. Easy-to-scan copy. You'd think that with the growing popularity of the internet, more and more browser will be used to reading. The contrary, however, is what is true. People easily get fatigued while reading, what with the thousands of information they encounter with each and every session of online browsing. The trick is in simplifying things for them to read your sales copy. Use numberings and bullets as much as you can. Make your copy easy to scan. Prepare your sales pafe for an impatient audience and you'll be rewarded greatly.
3. Benefit-oriented selling. Your readers will buy based on emotions and provide reasons for their purchases based on logic. Don't forcefully advertise the specifications of your product for your audience to see. Instead, inform them of the benefits they can derive from what you're offering. Tell them what they stand to gain. This is a much better method of stirring up their desire to acquire your product. Mention the features later on, as your clients will need such data to justify the purchase they will be planning to make.
4. Urgency marketing. Force your visitors to purchase from you as soon as possible. Don't allow them to think too much, as you might lose some sales. Use OTOs, special offers, and other time-sensitive techniques to bait them into purchasing your product at the soonest possible time.
5. Use involvement options in your sales page. Your sales letter doesn't have to be a static, simple delivery of your offer. You can include involvement tools that will compel your readers to pledge an emotional investment on your undertaking. Ask or solicit for their ideas. Better yet, provide them with multiple options for potential answers. Add calculator scripts that they can manipulate. Make them feel a part of the sales page.
posted by e-borneo.com @ 3:38 pm
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