Monday, April 30, 2007

Best Tips for Increasing your Google Adsense Income


Lately, income from Google Adsense have been pretty paltry. My income had dipped somewhat starting early March.

Normally, this happened due to two reasons - first, your site need tweaking (or optimization) or second, it's due to Google tweaking their Adsense program.

What I usually do is to look at what's wrong with my site and/or reassess my targeted keywords. After that, I will go to the best site for tips on how to increase clickthrough conversion for optimum Google Adsense income.

And it's free too.....

Which site?

Of course, the most reliable one online.

The one from Google Inc. themselves.

Go to: Google Optimization Tips

Also refer to a previous webinar at: Google AdSense Optimization Webinar

After refreshing my Adsense earning techniques or even picking up some new ones, my Adsense income normally increase after some simple implementation of the tips from Google.

My most important lesson with regards to Adsense income is...,

Listen to Google themselves instead of to all those people who claimed to be Adsense gurus and selling you expensive ebooks/videos disguised as Adsense tips.

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Friday, April 27, 2007

Are you still using the Old Techniques to promote your Web Site


With new technology (i.e., Web 2.0) available on the Web today, there are even more ways to promote your site. You can promote using YouTube, Social Bookmarking like MySpace, and of course, Blog and RSS.

However, too many marketers today seem to go from one technique to another as soon a new technique gained some prominence. Perhaps, they feel that they have more chances of getting more visitors if they are one of the firsts to use that new strategy.

In reality, it doesn't always work that way. Most 'new' strategies are fads or worse, duds as they have not yet being time-proven and time-tested yet.

Even if it may be a gem, a new technique will normally take some time to master, and the learning curve will certainly be greater than the old techniques for the general marketers.

Instead of getting bogged down with the new techniques, or turning your back on those old but trusted ones, you should revisit them once in awhile.

The following are five Web 1.0 web site promotion strategies that are still working for most sites today, including mine:

Continue Reading at: Revisiting Old But Proven Ways To Promote Your Web Site

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Thursday, April 26, 2007

Web Site Promotion at Social Networking Sites


MySpace is the #1 social networking site and a real human PHENOMENOM. Just ask your kids. Right? Nope!

The demographic is growing up.

According to MySpace marketer Luke Bodley ..."now that it's so popular, the age range is skewing older and older so it's not just high school and college kids anymore."

The fact is that over half (52%) of its users are between the ages of 21 and 49.

It may just be a great place for YOU to hang out. With its "permission-based" marketing model, anyone can build up a "friend list" and start talking about what you know and love. Sounds familiar, doesn't it?

The key is to bring the business conversation away from MySpace.

Put links to your Web site and your contact form on your MySpace page.

Send your new friends to YOUR world

For example, many SBIers are introducing their friends to the many joys of Site Build It!.

Before you know it, you've got a whole new bunch of visitors, and the sales to prove it.

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Wednesday, April 25, 2007

Freeware SEO Resources

Below is an excellent resource article that offers an array of freeware Search Engine Optimization tools or softwares for webmasters:

Freeware SEO Tools for the DIY Webmaster - Part 1
By Mel Strocen (c) 2007

One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster's job a little easier. If you've been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory.

The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will líst keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/ 98/ 2000/ NT/ XP.

2. Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique "Perspectivity rating" technology also allows you to find which keyphrases were not used. For Windows Windows 95/ 98/ Me/ NT/ 2000/ XP/ 2003.

3. PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.

Continue Reading at: Freeware SEO Tools for the DIY Webmaster - Part 1

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Thursday, April 19, 2007

MSN and Ask follow Google and Yahoo! in New Sitemaps Developments


Sitemaps was started by Google, adopted by Yahoo! (after their false start with a text "Site Feed"), and MSN Windows Live (previously known as MSN Search) and Ask.com have recently announced that they are now on board with the Sitemaps XML protocol. You only need to add the required line of code to all robots.txt files.

Ask.com, usually the slowest to index web sites, now has a submission protocol, where they can know about it when you submit your file. Basically, you won't have to wait around for them to discover you anymore.

MSN will actually only introduce their Sitemaps XML protocol before end of year (so they said), but they are already doing a pretty good job of indexing web sites without it.

Now, for the robots.txt files, If you're geeky, you may have not much of a problem -- but if you are not really sure you know what to do (or how to add the correct codes), you could cause yourself more grief than good.

Thank goodness, I don't have to worry about that techie part as Site Build It! takes care of this - at least for my SBI! site.

Furthermore, things are going to change at SBI! (according to Ken Evoy) to take maximal advantage of Sitemaps now that we know how Windows Live and Ask.com are going to participate. For example, take one of SBI! auto submission tool, "Priority Submit"...

Let's say one of my pages gets dropped, the Search Engine HQ (one of the module in SBI!) will let me know, of course, but now the help will suggest that I improve the page, update it, etc., so that the engines will see it's been modified.

Then, when I submit the page (by clicking "Priority Submit)", SBI! will increase the importance of that page slightly in your Sitemaps file to increase the chances of getting it re-indexed.

As the Web changes, so, too does SBI!. Their goal is seemingly always to keep the techie stuff in the background so I can simply focus on doing business.

I can't say the same about my my non-SBI! site, which was developed in the 1990s using Web 1.0. That's why I'm spending a little bit more time there to change all the techie stuff to make it more up-to-date with today's web technology environment.

Suffice to say..., it will take me I guess 5 times more work than for my SBI! site.

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Wednesday, April 11, 2007

Google ranking algorithm - 10 most influential factors

Have been rather busy the past month that my ebusiness endeavour was put on hold, including this blog. Besides my day-job commitments, my uncle and aunty from Seattle, and their family were in Sabah for a 10-day holiday. I'd to play host and talk politics with my uncle who is a Republican die-hard.

Anyway, here's a recent report by SEOmoz, which revealed a comprehensive list of the most influential factors in the Google ranking algorithm. The list was created from a survey of 37 leaders in the world of organic search engine optimization.

As an eye-opener, the following is the Top 10 Positive Factors:

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site's Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

I'm sure you will find the article interesting.

For full details, continue reading at: Search Engine Ranking Factors

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