Nielsen/NetRatings' Top 3 Search Engines
If you are not too sure which Search Engines are the priorities to submit your web site (mind you, there are simply too much information out there nowadays to cloud your mind), you can easily refer to surveys conducted by Nielsen/NetRatings.A few days ago, Nielsen/NetRatings issued its monthly data for the top U.S. search providers, ranked by total number of online search queries.
No. 1 on the list (and no big surprise anyway) is still Google, which accounted for 49.5 percent of searches in November 2006 with an estimated 3.1 billion queries (refer chart above). Google also had an impressive growth of 31 percent from Nov. '05.
No. 2 is Yahoo!, making up 24.3 percent of searches and a growth of 27 percent compared to Nov. '05. Amazingly, Yahoo!'s 1.5 billion searches is less than half of Google's, an indication of Google's domination in the SE war (and how important it is for SE marketing).
No. 3 comes MSN/Windows Live Search with only 8.2 percent market share. It is also the only of the Top 3 SEs with a negative year-over-year growth (-12 percent).
The SE that is gaining much ground over the year is Ask.com, the only engine to outpace Google in year-over-year growth in the number of searches conducted although Ask's year-over-year growth of 33 percent was from a much smaller base.
I guess you can see why emphasis on high ranking on the Top 3 SEs is top priority here as they consist of over 80 percent market share. Make a little effort towards getting a high ranking at AOL and Ask, and your web site could potentially reach about 90 percent of the search market.
Isn't it so logical for Site Build It! to offer search engine marketing module that concentrate purely on the top 5?
Enough said.
posted by e-borneo.com @ 1:16 pm
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