Monday, August 22, 2005

About Rich Adz

Rich Adz is actually a pseudonym used by one Richard T. Koh (T for Thomas and Tenacious), who was born and bred in Kota Kinabalu, Sabah, Malaysia Borneo.

I am a Mathematician and Statistician by training (from Melbourne, Australia) and an economic researcher by profession (currently residing in my hometown).

I have written extensively on (boring) economic related articles, reports and publications since the early 1990s. However, one of my true passions is Internet marketing and e-business, which I've been involved in since the mid-1990s (started with a free web site and selling affiliate products and services).

Forced by financial commitment, I "officially" venture into the Internet business arena on a part-time basis in 1999, by founding e-borneo.com, a Borneo Travel and Trip Advisor website.

e-borneo.com had now grown into one of the most popular Borneo-based sites (regardless of industry) on the Internet today. It has spurned one full-fledged limited company called Colourful Frontiers Sdn. Bhd., which is also known as the Travel Company of e-borneo.com.

At the same time, I also somehow managed to run and grow several other web businesses over the years including richADZ.com, which was sidelined for many years as e-borneo.com grew. With my staff at Colourful Frontiers Sdn. Bhd. doing most of the travel task, I finally found some spare time to reorganise and refocus richADZ.com (purchasing SBI! is part of the reorganisation process).

I also begin writing more Internet marketing and e-business related articles. But due to professional and "name-branding" reason as well as not to confuse my two sets of very different readers (i.e., Internet Marketing and Economics), I prefer to publish e-business articles under the pen name, Rich Adz, which is also the name of one of my other companies, richADZ.

I may be able to achieve greater success faster if I quit my day job. But honestly speaking, I still love it. I get the rare opportunity to indirectly help my beloved state, Sabah, progress into a developed state in Malaysia. Somehow, I feel obligated not to quit my day job at this point in time.

I reckon that if I can continue to "work smart", I will find enough quality time to relax and spend with my lovely wife and two young daughters. And there is no need to give up my day job.

In conclusion, I am simply a Part-Time Third-World Internet Marketer from the jungle kingdom of Borneo.

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