Monday, August 22, 2005

Why it is important to know the level of my experience and locality

In Blogs, the first posting is normally an introduction of the author and/or what's the objective of the blog. I have posted the purpose of this blog already, but before I introduce myself to my blog's audience (that means YOU!), please read the following:

It is fundamentally important for you to know a little bit about the people behind any blog/website which you think looks or might be beneficial to your online business.

IMPORTANT not for you to know their complete resume.

BUT, it is IMPORTANT that you know their level of experience and thus credibility, in the Internet Business, and the location where they are operating from.

Why?

The "level of entry" is often overlooked when most marketers attempt to utilize an Internet Business or Marketing tool, software, ebusiness model, ebusiness strategy, etc.

Most, simply jumped blindly into the abyss after reading a powerful salesletter or testimonial..., only to find out later that it is not applicable to them due to the level of their experience or where they are located or residing.

For example, let's say that you are a newbie who utilized a free web site and no domain of your own, or just started a web site. One day, you saw a site that sells a "Private Label Resell Rights to 10 exclusive and never published before ebooks" for a very affordable price of $97. You grabbed it after reading the beautifully-written salespage that guarantees you will make $100,000 in 6 months or money back. Nothing to lose right? After 6 months, you get only 97 visitors to your site and no sales. You asked for a refund but was told that the guarantee only valid for less than 6 months. What went wrong? Well, the sellers never pointed out to you which target group with what level of experience will tend to benefit the most from their product.

Another example - you may be running your own web site but have very little knowledge of scripting (e.g., PHP or CGI). You came across an excellent salespage pitching "How to get 1 million visitors to your site in 1 day without lifting a finger". You bought the product (i.e., a software). Then, after reading through the manual, you found that you have to install the script yourself. You can't afford to spend another hundred bucks for the seller/others to do it for you. Fine. You do it all by yourself, spending substantial amount of time researching and figuring out how to make the script works on your site. In the end, you can't make it work and you wasted your hard earned money..., and more importantly, time.

It is a norm that most business sites just want to sell to all and sundry. They care less about the importance of the "level of entry" of each of their customers (i.e., newbie, intermediate, or professional).

One last example. Take me for instance. I am from Sabah, Malaysia Borneo. I saw a site promoting a best-seller Internet Business Course endorsed by all the top marketing gurus. It guarantees that I will be an Internet millionaire if I follow all the guidelines in the course. The author of the course is also a well known marketing expert who had appeared in CNN, CNBC, etc. I bought the course instantly. After reading through chapter 3, I found that all the tips thus far were to utilize PayPal as the main payment processor and ClickBank as the main affiliate program system. Alas, a Malaysian can only draw out their PayPal funds into a US-based bank account (thus rendering it almost useless as a payment option), and a Malaysian can't even apply for a ClickBank account (as yet).

So, in the context of this Blog, as I do not know your level of experience in terms of using the Internet as well as your main online objective (building full-time/part-time income, personal leisure, etc), I feel that it is imperative that you know the level of my experience and less importantly in this respect, my location, then, you can get a comparative idea of where you fit in, if you were to think of utilizing some of my experiences/tips/suggestions/etc. as far as SBI! and perhaps Internet marketing/business is concerned.

Hope the above makes some "common" sense?

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