Tuesday, November 11, 2008

How to choose the best keywords for your website

Choosing good keywords for your websites is a skill that all online marketers need to master. If you build up webpages without checking that they have relevance to what people are looking for then they will not always be able to find your information. The type of website you own and what you want people to do when they visit should be taken into account as this will affect how you choose keywords.

There will be different motives for someone who is searching for a videos on gardening and someone else who wants the latest Coldplay track to download. One website will have information while the other has a specific product for download. Now if the information website has the relevant information on video then you may be able to sell the information but you have to catch people who are looking for your information.

This is how you should use the keywords. Choosing good keywords helps you to target what people are searching for. When it comes down to it there are 2 basic methods for choosing good keywords. You can subscribe to keyword discovery or any of the other paid research keyword websites. In a matter of minutes you will have a good set of valuable keywords for your website. Then you can use the free google keyword tool to find out which keywords are getting the searches. You will not find your keywords very fast this way but it does work.

To choose the right keywords you are looking for high search volume and low competition. For very small niches this will be quite easy. But for large niches such as fitness and health they can be very hard to find. My minimum statistics for a good keyword is searches of above 500 searches a month and less than 25,000 websites competing for the phrase. Using these good keywords in your webpages will make them more search engine friendly and give you more traffic.

This is a bit of an oversimplification of a big topic. You can find more answers to the question how do I choose good keywords for my website by going to the mega article website.

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