richADZ's Site Build It! - Profitable Web Business or Bust

A lot of online based businesses forget about offline advertising. They focus almost entirely on online advertising. SiteSell always explain that it is important to combine offline and online advertising together in your marketing campaign.

You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. For example, if you're selling business books, you will want to market to business owners.

In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet. Regardless, I do hope that you will not ignore the power of offline marketing in today's ever increasing online sphere.

Please visit below for more ideas:

10 Offline Marketing Ideas for your Online Business